Stockartist - The New Art Market for everybody

The core idea of Stockartist comes from the analogy made between the art market and the stock exchange. In both cases, prices are contingent on the information, opinions and hearsay that are generated among the public and the media. In the stock market a company consists of thousands or millions of units called shares. In this way the total value of the company is divided and the price of each share becomes affordable for a substantial portion of the public, who therefore own a piece of the company and can have a say concerning its price and its value in the market. The proposal of Stockartist is to replicate this model for the art world, meaning that artists would play a similar role to companies in the stock market. Artists, who participate in Stockartist, should create one special artwork. This artwork should be composed of at least 100 pieces called Artstocks or Art-shares. Every Artstock can be acquired independently at an affordable price, which is between 1 and 99 Euros. This mechanism allows the high price of an artwork to be distributed in small amounts, therefore reaching a wider range of people.

Stockartist is an art project that produces lasting changes that will function socially, economically and artistically. As the main goal is to amplify the target group of the art market, the StockArtist benefits from the most efficient and democratic model of communication- the Internet. At the according website online users can acquire, auction and exchange the artstocks or art-shares representing the participating artists. Users can engage in the Stockartist model simulator and post information, images, opinions, votes, etc. Every artist will maintain a profile that consists of exhibition information, images of artworks, links, purchases, etc. Profiles can also be maintained by users who will have the option of selecting favorite works of art, artists, voting history, transactions, etc. Offline, Stockartist consists of a global network of institutions that show, promote and sell artstocks. Participation in the Stockartist model is not limited to traditional art institutions, but rather is also available to unique commercial spaces that would like to participate. This will also involve permanent locations in strategic cities around the world. Each city will host organized exhibitions consisting of works based on the Stockartist model.